BRAND LICENSING INDIA Agenda

DAY 1 - NOVEMBER 3, 2012
09:00 - 10:00 DELEGATE REGISTRATION
10:00 - 11:30 INAUGURAL SESSION
11:30 - 12:15 SESSION 1: BRAND LICENSING READY TO REIN IN INDIAN MARKET

Emphasis on growing trends of Brand Licensing in India in various capacities and in various industries. A quick glance to review increasing adoption of brand licensing as a model innovatively by companies in India!

  • Current demographic trends that support different types of Brand Licensing in India
  • Snapshot of brand licensing innovations in international and domestic market (in 2011-12)
  • Brand Licensing impact on brand retail strategy
  • Concept of promotional licensing and setting expectations Vs. marketing associations
Ms Michelle Minieri, President , Bradford Licensing LLC, USA
Mr Charles Riotto, President, Lima Worldwide
Mr Vineet Sharma, Managing Director: Indian Subcontinent & Middle East, Parragon Publishing India Pvt Ltd
Mr. Abhay Gupta, Founder, Promoter & CEO, Luxury Connect
12:15 - 13:15 SESSION 2: DEVELOPING A SUCCESSFUL BRAND LICENSING PROGRAM IN INDIA

It is vital to know the licensibility of the brand before taking a decision of brand extension. Understand the evaluation process and the elements needed to launch a licensing program. Learn how to evolve internal structures and processes to explore overall benefits and risks of licensing.

  • Evaluating licensing potential of a brand and necessary requisites to launch a program
  • Licensee support and required licensing assets (style guide and not a brand manual)
  • Challenges in managing licensing programs in India
  • Importance of deputing a representing agent
  • Walk through of licensing process and structuring a licensing deal
  • Financial aspect of program management – royalties, auditing and sales report reconciliation
Session Chair: Ms Michelle Minieri, President, Bradford Licensing LLC, USA
Mr Chris Evans, Managing Director, Oxford Limited
Mr Rajiv Uppal, CEO, Suncorp Exim India Pvt. Ltd
Mr Nitin Kalra, Director – Licensing, AI Licensing India Pvt. Ltd
13:15 - 14:15 Networking Lunch
14:15 - 15:00 SESSION 3: INDIAN SPORTS LICENSING: SPONSORSHIP VS. LICENSING

India is yet to unlock a tremendous potential that most of its sports properties possess. Cricket being passion in India, the licensing potential is yet to be explored over fat sponsorships, unlike other markets in the world where the strategies differ and operate parallel to reap maximum.

  • Differentiating models of sponsorship, marketing associations and brand licensing in sports
  • Identifying Indian sports licensing potential and challenges
  • Analyzing international sports licensing programs and successes
  • Working towards structuring sports licensing efforts in India
Session Chair: Mr Charles Riotto, President, Lima Worldwide
Mr BD Nathani, CEO, Trade Zone Pvt Ltd
Mr Hemant Dua, Head Marketing,Commercial & Operations, Delhi Daredevils & CEO, Inspiranti Sports
15:00 - 15:45 SESSION 4: ENTERTAINMENT LICENSING: WELL EXPOSED

Most exposed way of licensing in India! Understanding what went right and what needs to altered moving forward to broaden the horizons.

  • Segmenting Program Sources: Games, TV Shows and Series, Movies & Music
  • Character Licensing: Extensions & innovations sets licensing potential of India globally
  • Movie Licensing: Hollywood Vs. Bollywood
  • Importance of ‘Media Commitment’ Vs. Upfronts
Session Chair: Mr Charles Riotto, President, Lima Worldwide
Ms Mayuri Pitale, Country Manager – Consumer Products, WWE India
Mr Vineet Sharma, Managing Director: Indian Subcontinent & Middle East, Parragon Publishing India Pvt Ltd
Mr Pankaj Sikka, Manager, Brand Licensing, Bioworld Merchandising India Pvt Ltd
15:45 - 16:00 Tea / Coffee Break
16:00 - 17:00 SESSION 5: OTHER TYPE OF LICENSING - CORPORATE AND CELEBRITY LICENSING

Corporate Licensing or Brand Licensing is extremely strategic by the virtue of brand endurance and its long term extensions. It is highly vital to be cautious and accurate in the decisions as a licensor. On the other hand, Celebrity Licensing is a catching trend in India over brand endorsements – learn how!

  • Viewing best practices for building successful brand licensing program
  • Maintain the brand character while extending in categories without over estimating the potential
  • Licensing opportunities in various categories – FMC, F&B, Fashion & Lifestyle, BTS & Stationery etc.
  • Evaluating Celebrity Value for licensing
  • A checklist while considering to buy a celebrity license as a licensee
  • What are hot-living celebrities or dead celebrities' estates?
Session Chair: Ms Michelle Minieri, President, Bradford Licensing LLC, USA
Mr Chris Evans, Managing Director, Oxford Limited
Mr Pradeep Hirani, Chairman, Kimaya Fashion
Mr Abhay Gupta, Founder and CEO, Luxury Connect
17:00 - 17:45 SESSION 6: BRAND LICENSING AND THE LAW

The legal aspect of Brand licensing is crucial, be it drafting an agreement, being aware of various intellectual property rights involved or how an agent can be of help to you among other things.

  • What are Intellectual Property Rights and why are they important?
  • Structuring IP skills in legal departments: Licensors & Licensees
  • Challenging clauses for agreement sign offs in India
  • Handling infringement in India
Session Chair: Ms Swati Sharma, Managing Associate (Trademarks Contractual & Commercial IP), Anand and Anand
Ms Meenu Chandra, Joint Director, FICCI CASCADE
Ms Serena, IP Specialist, Bradford License India
Ms Monica Datta, Partner, Saikrishna & Associates

The conference shall be chaired by the regulators - LIMA US. A good mix of international and domestic speakers, are invited to share their licensing intellect with the Indian business fraternity!
Do not miss your opportunity to get all in licensing just in 1 days!

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