special pavilion

The Licensing Pavilion is special destination set-up for meeting and interactions between Indian suppliers and manufacturers, with top international brands keen on extending their brand identify in India, and selling licensing rights for the Indian sub-continent.

The Brand Licensing Conference 2012 will create targeted information and knowledge to take your business to the next level with new strategies, innovative ideas and practical solutions covering everything from retailing strategies to the legal side of licensing to extending your brand into new categories and retail areas.

While the licensing industry worldwide is worth $200 billion plus, it is still at a nascent stage in India. Fashion retailers stand ahead of the pack, as nearly 25 per cent of organised retailers use licensing strategy to widen their merchandise offerings and assortments. Also, character licensing, celebrity licensing and movie based merchandising are gaining popularity in India like never before.

areas of discussion

  • Anatomy of a license agreement
  • Royalty management and auditing
  • Developing, managing & growing a successful brand licensing program
  • Issues in sourcing & manufacturing
  • Working with licensing agents
  • Designing a style guide for your brand
  • The retail connect of licensing
  • Sports licensing
  • Celebrity & entertainment licensing
  • Corporate licensing
  • FMCG & restaurant brand activity
  • The ins & outs of clearances

who should attend

  • Brand owners: companies that are potential licensors
  • Licensing professionals from various industries
  • Manufacturers / Licensees
  • Retailers/ Distributors / Wholesalers
  • Brand and Property Owners
  • Advertising and Marketing Agencies
  • Licensors & Licensing Agents
  • Promotional Strategists
  • Marketing Heads & Brand Managers
  • Management Students

Call Today

For Exhibition & Sponsorships

Call Ashna +91 9310185550, Prakash +91 9323968158, Mahantesh +91 9343930200,
Sanjay +91 9310516517
or email expo@franchiseindia.com

For Awards Entries

Call +91 9313034080 or email awards@franchiseindia.com

For Conference Delegates

Call Pooja +91 9311829031 or email conference@franchiseindia.com

For Workshop Delegates

Call Himanshu +91 8595350505
or email conf@franchiseindia.net

Speaker Opportunity

Call Ritu +91 9810594888, Punita +91 9310078585,
or email editorial@entrepreneurindia.org

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