FRANCHISE KNOWLEDGE SERIES Agenda

DAY 1 - NOVEMBER 3, 2012
10:00 - 11:15 Welcome Address: Ms. Ritu Marya-Editor in Chief, Retailer, Franchise India Holdings Ltd
Inaugural Session-- Creating an entrepreneurial scene in India(Plenary Session)
  • Maximizing the economic power of SMEs
  • Entrepreneurship as a Strategic Driver for Change: Incubating Entrepreneurship
  • Enterprise Strategy & Policy Developments: Government's role in fostering entrepreneurship
  • Making India an easier place to do business : What changes will it take
  • Boosting trade ties: Bringing International best Practices to Indian Business
  • Enabling environment and policy reforms for women
Mr Gaurav Marya, Chairman, Franchise India Holdings
Mr Vikram Bakshi, Managing Director, North and East India, McDonald's
Mr Charles Riotto, President, Lima Worldwide
Mr C K Kumaravel, Founder & CEO, Naturals
Mr Momir Popovic, President, Rainbow Worldwide
11:15 - 11:30 Tea / Coffee Break
11:30 - 12:15 Session 2- FRANCHISING 101
Session Highlights
  • Answering the critical question: to franchise or not to franchise
  • Can your business model be replicated?
  • Beginning with a feasibility test: Is the brand franchisable?
  • Analysing your business strengths & scalability options
  • Validating a new franchise system- understanding the best time to expand
Mr Sachin marya, President, Franchise India
Mr Tony Maddock,
12:15 - 13:30 Session 3- BUILDING A FRANCHISE DEVELOPMENT PLAN
Session Highlights
  • Plugging the loop holes
  • Creating a full franchise strategy development plan
  • Preparing a blue print for franchise format determining-franchise fee, royalty/ product margins, organizational structure and roll outs
  • Understanding the geographic spread and deciding on the number of outlets Operation manuals and training programs: What they should contain
Mr Tony Maddock, Mr Arun Khaitan, Franchise Expert
13:30 - 14:30 Networking Lunch
14:30 - 15:15 Session 4-Building initial capital support for franchise expansion
Session Highlights
  • The financial implications of developing a franchise system
  • Categorize financial requirements: Initial Capital Vs. Growth Finance
  • Taking the call: weather to use internal accruals (savings)
  • Looking for external funding: Can PE be a good option?
  • Dealing with bank financing and collateral concerns
Ms Seema Jhinghan, Senior Partner, Lex Counsel Law Offices
15:15 - 15:30 Tea / Coffee Break
15:30 - 16:15 Session 5 - Technology Reducing cost and complexity in business
Session Highlights:
  • Transforming from the traditional 'pen & paper' business culture
  • Why Modern SMEs is investing heavily in IT & ITES to compete in domestic markets.
  • Providing affordable ICT infrastructure
  • How to choose a cloud computing service
  • Potential for server, desktop Virtualization
Mr Siju Narayan, Smarter Commerce Lead, IBM
Mr Ambarish Gupta, Founder & CEO , Knowlarity
16:15 - 16:30 Marketing ideas for Chain store Business
Keynote by Mr Bhaskar S, Co Founder, Amagi Media
16:30 - 17:15 Session 6: Growing As a Franchisor
Session Highlights:
Dynamics of entering new markets
  • Which is better for a new market: company owned and operated Vs. franchising through a new partner
  • When does it make more sense to grow within your brand via multi-unit franchisee? Determining the company's ROI and infrastructure required
  • Understanding law of the land to safeguard IPR and irregularities in royalty payments
  • Updating the operational manual to incorporate challenges of Multi Unit/New formats Approach
Maurice Bryne, Jymka
Hitesh Patel,
17:15 - 18:00 Session 7: Auditing Franchise System & Franchisee performance
Session Highlights:
  • Striking balance between company owned & franchisee owned locations in the same market
  • Building and sustaining a culture of accountability by financial satisfaction sustained
  • Best tools to audit franchisees financial performance scorecard
  • Role of internal and external audit agencies in analysing performance
  • Building strong team coherence for next level of growth
  • The different stages of a franchisee's life and the different types of support needed during each stage
  • How to build, transfer and maintain the support from headquarters to the field
  • Comparing peer performance groups to help create top performers, as well as help struggling franchisees reach benchmark
  • How to coach franchisees to modify behaviour, implement change and achieve success
Naveed Dowlatshahi, Executive Director & Founder
DAY 2 - NOVEMBER 4, 2012
10:00 - 10:45 Session 1: State of Retail and Consumer Markets 2012 and beyond(Plenary Session)
Session Highlights:
  • Retail is growing at a phenomenal pace owing to increased spending power of the Indians
  • Play of e-Retail as online opportunities tackle retail business entry barriers
  • Science of opening new stores- design & supply dynamics
  • Understanding the soft stand on FDI in retail and building effective back-end businesses
  • Is retail a complex business?
Mr. Dipak Aggarwal, CEO, DLF Brands Ltd.
Mr. Venu G Somineni, Chairman & CEO, MyDeals247
10:45 - 11:00 Keynote by Mr Sachinn Sharma, Renowned, Numerologist, Anagreeh
11:00 - 11:15 Tea / Coffee Break
11:30 - 12:30 Session 2---- Omni-channel: what will it take to get there
Session Highlights
  • Planning for the optimal use: recognizing the target customers
  • Merchandise assortment: Does it vary with channels?
  • The move to eRetail what does it mean for the retail experience
  • How's manage inventory when all the channels prosper
  • Leveraging Business Analytics for Retail Excellence
  • What are the important investments to focus on and how can you deliver it?
Session Leader: Mr. Praveen Sinha, Managing Director & Co- Founder, Jabong.com
Mr. Abhimanyu Lal, Head- Category Management, eBay India
Mr. Salil Kumar, CEO, Bagittoday
Ms. Ishita Swarup, Co-Founder & CEO, 99 Labels.com
Mr. Mukesh Batra, Head- HR & Training, Digiworld
12:30 - 13:30 Session 3: Review and revive plan for ongoing growth
Session Highlights:
  • Reviewing the opportunities and servicing issues in multi-unit franchising
  • Benefits of an open channel of communication between the headquarters and field offices
  • 'Franchisee talk' sessions for understanding concerns and reuniting them with organisational goal
  • Role of franchisees and partners in the yearly growth plan for ongoing growth
Mr M.Chackochen, GM-Business Development, Trends in Vogue
Mr Naresh Mehta, Director, Raymond India Ltd.
13:30 - 14:30 Networking Lunch
14:30 - 15:15 (Parallel Session on Funding at Entrepreneurship Summit)
Session 4- Leverage your status-quo
Session Highlights:
Going international: Looking beyond the horizon
  • Rebranding for fresh look and feel- adapting to new market and concepts
  • Granting Territorial Rights Master / Area Development Agreements and Renewing franchise law & agreements according to respective target countries
  • Resources required to successfully incentivizing key in- house people for foreign development of business
  • Opting for M & A opportunities to optimize and understand the new market
Mr Marco, Schärf Coffeeshop GmbH, Austria
Ms Gita Ramesh, Jt. Managing Director, Kairali Ayurvedic Group
Mr Brian Lu, Chairman Indo-Taiwan Chamber of Commerce
15:15 - 15:30 Tea / Coffee Break
15:30 - 16:30 Session 5-Building Brands, Building Businesses: Marketing 101
Session highlights:
  • Mastering the art of marketing
  • Spreading message on a tight budget
  • Marketing through social media
Keynote : Ms. Rita Clifton, Brand Expert
Mr Rajiv Dhingra, CEO, WAT Media
16:30 - 17:30 Session 6- Maximising franchise effectiveness for existing system
Session Highlights:
  • Making multi-unit & multi brand succeed- minimize brand overlap & maximize coverage
  • Creating operational functionality based on the brand architecture
  • Integrating forward and backward operations to maximise franchise support
  • Creating the right brand mix- determining the reach and role of each brand
  • Identifying redundant entities and doing away with
  • Developing the art of creating or buying new brands
Mr. Suresh Bhatia, MD, SB Fabcare
17:30 - 18:30 Session7: Valedictory Session: Opportunities in Retail Business (Plenary Session)
Session Highlights
  • Newer opportunities & formats in mid-sized retail
  • Is this the right time for exponential growth
  • How far right location does the trick?
  • Is there a need for consolidation for more growth
  • Innovation- What aspect in Indian retail will need to refresh thinking
  • Omni- channel: Connecting customer & retailer readiness
Session Leader: Mr Devangshu Dutta, CEO, Thirdeyesight*
Mr Anuj Jain, CEO, Artdinox*
Mr. Abhinav Khandelwal, Managing Partner, FCML
Mr. Piyush Lohia, Director Lohia Group
Mr. Kheir Houeiss, General Manager, BergHOFF, Middle East
Mr. Koen Pieters, International sales manager, BURG China connection

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