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MAXIMIZING EFFECTIVENESS OF LICENSING PROGRAM

Time: 12:35 pm - 13:35 pm

Session Highlights

  • Maximizing promotional licensing and setting expectations Vs. marketing associations
  • Impact of digital and steaming entertainment trends
  • Building styleguide as a retail program
  • Licensing niche brands
Mr. Vishal Y. Sinha, Business Head, Brand Sanjeev Kapoor

With over 15 years of cross-functional experience, Mr. Vishal Sinha is currently spearheading the global licensing business for Chef Sanjeev Kapoor. The brand Sanjeev Kapoor is licensed across multiple products and service categories spanning across publishing, kitchenware, houseware, food products, restaurants and culinary studios. Mr. Sinha's extensive experience in licensing and merchandising space is quite diversified..Read More


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