October 12-13, 2019 Pragati Maidan,
New Delhi, India
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Expo tag

Brand Licensing Agenda

Oct 21, 2018
10:00 am - 10:15 am Welcome Address

Lighting Of Lamp & Inauguration
11:00 am - 11:45 am

Session 1: Licensing paradigm in the brand hungry Indian economy

India has been the hot cake at global licensing landscape, in which the rate at which the retailers fulfill the overnight changing consumer demands will determine the future of a brand on retail shelves. Millennial and the generations following have ushered in drastic changes in the way of content consumption and merchandise procurement.

Session Highlights:
  • An overview of brand licensing in India
  • Licensing: an effective retail strategy to bridge between the consumer needs and retail innovation
  • Establishing the right fit between property and category
12:00 pm - 12:45 pm

Session 2: How to become a profitable licensee

Session Highlights:
  • Developing a sustainable business through licensing
  • Getting the 'right' brands for your market
  • The business of longevity
  • Making the most of available brands
12:45 pm - 13:15 pm

Session 3: Licensing in era of fast fashion

Licensing associations with comparatively narrow scopes include capsule collection; limited editions etc have fascinated the modern retailers, thus replacing the long term agreements in most of the situations.

Session Highlights:
  • Global licensing opportunity showcase
  • Benefits and challenges associated with such deals
  • A sneak-peek into the payment structure and contract terms
  • Differentiation from standard licensing deals
  • Best practices for such associations
13:15 pm - 13:45 pm

Session 4: The big business of sports licensing

India is yet to unlock the tremendous potential in its sports properties. With games like Soccer, Badminton, Basketball, Kabaddi becoming prime time sports content in India, there is massive Licensing & Merchandising potential to be unlocked in sports. The session will cover

Session Highlights:
  • What makes this genre click in Indian economy
  • Building a global licensing program in Sports: rewards & challenges
  • Structuring sports licensing deals in India around New sports Leagues
  • What do licensees look for a sustainable sports program
13:45 pm - 14:30 pm Networking Lunch Break
14:30 pm - 15:30 pm

Session 5: Licensing showcase

The missing link thwarting growth of licensing in India is the growth of organized retail. This session will showcase some of the best licensing opportunities going to unfold in Indian market in 2018. 4 hand-picked presentations

Session Highlights:
  • How to build your brand through licensing
  • Intellectual Property Rights and their importance
  • Brand damage and liability issues
  • Handling infringement in India
  • Methods of taking down the grey market goods
15:30 pm - 16:15 pm

Session 6: How to become a licensor

Session Highlights:
  • Is your brand licensing ready?
  • How to figure out if you need an agent or consultant
  • How do the best relationship works?
  • Taking the brand perspectives out to the retail shelves
  • Brand customization as per geographies
  • Maximizing promotional licensing and setting expectations vs. marketing associations
16:15 pm - 16:30 pm Networking Lunch Break
16:30 pm - 16:50 pm

Session 7

Decoding the lucrative segments for licensing The Indian market is in constant disrupt, given the mammoth availability of online content and evolving consumer demands. While fashion has been a key category to extend licenses, brands are eying at a whole new array of categories to tap the next-gen consumers.

Session Highlights:
  • Hot sectors and hot brand segments for licensing
  • Looking beyond hype to understand the emerging demands
  • Exploring new categories while sticking to core